Customer Is The Boss

Customer Is The Boss

February 10th, 2011 // 10:23 am @

In Escorts, we were selling tractors, plenty of them through our dealer’s network all over India. We “learnt” from our collaborators, Ford Motor Co., that “Customer Is The Boss”. Nothing new! But we were able to change the attitude of everyone involved in regard to how each team member looks at the customer-Banta & Banto-manufacturing to marketing and many activities in between. A typical turban of the Indian farmer represented our customer who may not have been well educated but very wise through experience of farming operations. Repetition is mother of learning and we really never lost an opportunity to convey this “survival message” to every one regularly.

Do customize the idea to your product and organization and take your time.

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About The Author

Promod Batra B.Com:- Shri Ram College Of Commerce, New Delhi (1957),MBA:- University Of Minnesota, USA (1960),D.Litt.:- From Rani Durgavati Vishwavidalaya, Jabalpur, MP (2007). Started his professional career in India in 1963 with Escorts and retired from Escorts in 1996 as the Chief General Manager and now is CEO of Think Inc.

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