Promod Batra B.Com:- Shri Ram College Of Commerce, New Delhi (1957),MBA:- University Of Minnesota, USA (1960),D.Litt.:- From Rani Durgavati Vishwavidalaya, Jabalpur, MP (2007). Started his professional career in India in 1963 with Escorts and retired from Escorts in 1996 as the Chief General Manager and now is CEO of Think Inc.
After his MBA, he got his management training with General Mills Inc. including a study tour around the world on behalf Soybean Council of America. He was with Escorts for 33 years where during his seven assignments from 1963 to 1996 he learnt a lot in regard to conducting attitudinal seminars and management writing and self-publishing Management Books with the blessings of Escorts. For him Escorts became his College of Practical Learning to benefit him after retirement! He had many opportunities to travel to various collaborators of Escorts in Europe, USA and Japan. The travels were with the objective to learn from the various foreign collaborators and then to impart the learning effectively to the Escorts family of employees and dealers. During his tenure he took dealers of Escorts twice on “Mini MBA” trips to Ford Motor Company of USA, and Yamaha Motors, USA. Objective was to train the dealers to learn new ways of thinking and doing also served as the Chief Administrator of Escorts Heart Institute for six years.
Now (2011) he is focusing his energies on writing about success stories of Indian entrepreneurs. Being himself a tiny entrepreneur, and successful at 75, he wants to share with the professionals that when they are working they can learn a lot which they can use after they retire or get “fired” or become an entrepreneur. He has researched several foreign entrepreneurs, but now only Indian, and has published “Profitable Profession at Work” in 2005. In 2010, he published, “Walk on Sand before You Sleep on Silk”. Every year, he researches from the media, and publishes annual Management Planner which contains 104+ entrepreneurial stories each story in 360+ words with the photo and the logo of the entrepreneur. Each story brings out a fact: in today’s India anyone can be successful. This he has been doing for the last six years. The theme of Management Planner 2011 was: “The Education, Knowledge, Wisdom Creates WOW Factor In On SUCCESS STORIES”. And for the year 2012 he has selected the theme: “That Some Achieve Success Is A Proof To All That Others Can Achieve It As Well”, Abraham Lincoln. It will get published on September 1, 2011.
His current passion is: Entrepreneurship because it increases employment and reduces poverty. To him each entrepreneur is a “Bharat Ratna”! He gets his “author’s delight” in informing his readers that Narayana Murthy started from a bedroom with Rs. 10,000; Shiv Nadar from a barsati after quitting his job at DCM. Between them they have created 3,00,000+ jobs directly and many more indirectly. Each entrepreneur who has “arrived” can enjoy the ecstasies of life after having gone through thousands of agonies.
Back in the 70s, when the pace of corporate life was slow and the average Indian executive rarely made an effort to keep abreast with the latest in management literature, Promod Batra was an exception. An MBA from the University of Minnesota, batch of 1960, and a senior manager at Escorts, Batra not only read all the books – he created opportunities to disseminate his knowledge. “I started with our dealers,” he says. “Then I expanded my target audience to managers as well. I decided to think of Escorts, not only as a job, but as a college where I could learn and teach. I conducted over 800 seminars and published 15 books while I was there.”
When he retired in 1996, Batra was ready to be reborn as a management guru and Delhi’s corporate were happy to embrace him in the new avatar. Delivering his message in a lively mix of English, Hindi and Punjabi, Batra is now the star speaker of Think Inc – a company he founded and runs with son Vijay – and he’s extended his repertoire to include all-important subjects like ‘how to keep your wife happy’ and ‘how to enjoy your grandchildren’. The 71 year old is a veritable Dr Feel-Good and says, “The focus of my programmes is on keeping a positive attitude. Otherwise, there’s too much negativity in life.”